Skyeng launched a large-scale rebranding
The company changes its identity for the first time in eight years of its existence. Skyeng rebranded for the first time in eight years. According to a press release, the purpose of the changes is to separate brands within the company for different audiences: Skyeng is no longer only an English language school for adults, but also an English and math school for children of all ages. The identity was developed by the Shchuka brand bureau team.
The update affected the company logo: it changed the font, color and additional elements.
With the growth of the company, the identity of different directions began to differ too much. It now has new styling components that can be combined for any new product. As Skyeng said, the new identity is "a metaphor for acceleration on the way to the goal." It reflects the company's mission to help students achieve their goals in life. The company intends to rebrand stage by stage - first, the changes will affect external communication channels, and then products.
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